As usual, it’s the money.
That’s the top reason for college conferences to form their own television networks according to respondents in a December Turnkey Sports Poll. The poll of senior level sports executives and owners listed “extra revenue,” as the top benefit at 54.9%.
While not rivaling added revenue, three other answers did receive about equal support. Those three answers included:
All of those benefits certainly are beneficial. Other responses and no responses made up the remaining percentage.
The attraction of added revenue and the other three significant benefits should mean plenty of sports careers at these types of networks, like the Big Ten Network.
Similarly, professional sports leagues continue to form their own networks as well. Baseball’s MLB Network launched on January 1.