Considering the popularity of Tiger Woods, Lexus certainly received a compliment when sports executives listed the brand as a good fit for the golfer.
Before this season, Woods parted ways with Buick, who he had served as spokesman. In the January Turnkey Sports Poll of senior level sports executives and sports owners, respondents listed Lexus as the best fit, followed by BMW, and a tie between Mercedes-Benz and Cadillac in third.
Automotive companies with at least 5% of the vote include:
According to ESPN.com, Woods received about $8-million a year from General Motors during his five-year deal before the now struggling auto maker cut ties. In these tough economic times, individual sports like golf may face some sponsorship challenges.