Updated Nielsen ratings released Tuesday for the 2009 Super Bowl revealed the game outdrew last year’s contest to establish a record for the second straight year.
An average of 98.7-million viewers watched the Pittsburgh Steelers edge the Arizona Cardinals in the final minute of the game. As for people who saw at least part of the game? Try 151.6-million viewers.
Furthermore according to Eonline, NBC sold out its ad spots for a record total of $206-million. Commercials sold for $3-million each.
Not to make too much of the ratings from the biggest game of America’s most popular sport, but I think they indicate some measure of strength for sports in a tough economy. Even more than ever, fans are looking for escape.
Top sporting events certainly can attract ratings, and advertisers. Industry leaders need to keep in mind that sports can provide escape and come up with marketing plans that keep fans involved and interested.