If there is any remaining doubt about the importance North American sports leagues are placing on international growth, consider this BBC story.
A senior NFL official confirmed that “substantive talks” have been held with London officials about holding the Super Bowl abroad, the BBC reported in April.
"We've spoken on what it would take to host and for us to bring it over," the BBC quotes events vice-president Frank Supovitz. "The city has all the facilities needed, and in great quantity."
The city's official visitor organization, of course, is interested in bringing the Super Bowl to the capital. Because the sites for the next three Super Bowls have been chosen, a possible move to London would be some years down the road.
Oddly enough, I don’t think such a move would be problematic for most fans because the Super Bowl is largely a television event. Fans that do travel to the game would likely be just as willing to make the trip overseas as they would to Miami or San Diego.
If these talks progress, it would be interesting to see when the game would be played local time to allow for an acceptable kickoff time for the NFL’s television partners.