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Sports Jobs in a Sluggish Economy

From Frank Angst, About.com GuideDecember 2, 2008

I’m sure you have read the stories on how the sluggish economy is impacting sports business.

  • On Monday, the New York Post reported that NBC is having a difficult time selling its final eight 30-second ads after selling 85% of its 67 30-second ads, which go for $3-million each, in September.
  • After raising ticket prices 14 years in a row, the Boston Red Sox will keep 2009 ticket prices the same.
  • The National Basketball Association recently cut its work force by 10%.
  • The New York Jets and New York Giants have failed to find a sponsor to purchase the naming rights for their stadium that opens next year. Financial Week said the teams are looking for $800-million for the naming rights.
  • “What we are experiencing now,” sports business investment banker Sal Galatioto told Financial Times, “is unlike anything I’ve ever seen in the sports world.”

    While sports teams and leagues certainly will be hurt by the sluggish economy, keep in mind there are some factors working in the favor of sports business. For one thing, sports leagues and teams are finding growth online and in mobile phone technology. All of this is attractive for potential advertisers and sponsors.

    Traditionally, sports have been more resistant to slowing economies but an economic downturn like the current one has never occurred since the rise of big sports business.

    I’d like to have a crystal ball on how all of this will turn out but I can only promise to keep readers of this site updated. I'll keep an eye out for the growth job areas during this time and report them here.

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